Jon Loomer, a well-respected digital marketer, was interviewed by Andy Gray in Andy’s podcast. They discussed automation and the impacts it has on the future of digital marketing. Andy asked what happens when everything becomes standardized by the platform? That is, when the platform sets the click price, chooses the targeting, and even writes the […]
The value of aggregation in ad business (and probably in most other verticals, too) is that 1 impression would have zero value, i.e., no advertiser wants to pay. 10 impressions also have zero value, so do 100 impressions. But when we get to hundreds of thousands to millions, all of a sudden the value spikes […]
It’s extremely hard for a small research team to compete against huge labs. It’s a question of network effects; the huge labs have the critical mass of funding, collaborators, momentum, and publication pull to attract the best talent, whether the brightest PhD students or the best post-docs. The rest are left with the “scraps”. Seems […]
Hi! Our team has started a new blog about customer segmentation. The blog reports our research progress on new customer segmentation algorithms and summarizes a lot of the previous work on customer segmentation. You can access the blog at: https://quecst.qcri.org/blog/
We published a paper and resources, including a dataset, related to generation of fake online product reviews. Link to the fake reviews paper. Link to the fake reviews dataset. Link to the fake reviews code.
This year (2021), we have managed to publish two research papers that I consider important milestones in persona analytics research. They are listed below. Jung, S., Salminen, J., & Jansen, B. J. (2021). Persona Analytics: Implementing Mouse-tracking for an Interactive Persona System. Extended Abstracts of ACM Human Factors in Computing Systems – CHI EA ’21. […]
Together with co-authors Jim Jansen, Soon-gyo Jung, and Kathleen Guan, we’ve written a book on data-driven personas. Read more about the book, aptly named Data-Driven Personas.
Algorithms that describe a researcher’s mind: (a) Work on the paper “closest to publication”. => downside: can reduce the willingness to solve difficult problems because they are farther from publication (b) Always switch to more interesting topic, when you see one. => downside: you’ll never get anything published (but upside can be that you learn […]
What follows is a excerpt from my early doctoral dissertation draft about startup failure. This text didn’t make it to the final draft, so that’s why sharing it now.
Outlining five trends I’m observing at the moment. NB: These are my personal opinions, mostly based on business news coming out and social media sentiments of people I’m following. I: Monetary policy of lowering interest rates and “printing money” by buying bonds and stocks by central banks has a limited effect on alleviating the financial […]