Tag: media industries

How to measure media bias?

Mass media is old, and so is their bias. Introduction Media bias is under heavy discussion at the moment, especially relating to the on-going presidential election in the US. However, the quality of discussion is not the way it should be; I mean, there should be objective analysis on the role of the media. Instead, […]

Platform strategy: How can media companies co-align their operations with incentives of social platforms

Introduction Platform integration is a major issue for publishers. The question, as interpreted by some of them, takes the form: friend or foe? Although it would be naïve to answer “friend”, platforms such as Facebook and Twitter are not foes either. At minimum, they are necessary evil to cope with, at maximum they are strategic leverage. […]