A major fallacy publishers still have is the notion of “quality supply” or “premium inventory”. I’ll explain the idea behind the argument. Introduction. The fallacy of quality supply lies in publishers assuming the quality of certain placement (say, a certain website) is constant, whereas in reality it varies according to the response which, in turn, is a function of the customer…
Associate Professor at the University of Vaasa. Based in Finland. If you'd like me to give a talk or workshop, please reach out via jonisalm@uwasa.fi.