The Definitive List of Quantitative Persona Research (Read these to get a foundational understanding of persona research)

Here’s the reading list I recommend to “newcomers” in quantitative persona research (e.g., Master’s students, PhD candidates):

  • Jung, S.G., Salminen, J. and Jansen, B. J. (2022) Developing Persona Analytics Towards Persona Science. 27th Annual Conference on Intelligent User Interfaces. 22-25 March. Helsinki, Finland. p. 323-344. ==> read this to understand what persona science is and how it could be done
  • Salminen, J., Guan, K., Jung, S. G., and Jansen, B. J. (2021) A Survey of 15 Years of Data-Driven Persona Development, International Journal of Human-Computer Interaction. DOI: 10.1080/10447318.2021.1908670 ==> read this to understand the historical continuum of quantitative persona research

More persona research can be found at the persona research page. PDF version are available from the researchers upon request: Dr. Joni Salminen, email: [email protected].