I keep forgetting this stuff, so noting it down for myself (and others). 1. Don’t ask “would you” questions, ask “did you” questions. People are unable to predict their behavior. 2. Don’t ask about your product, ask about their problem. Wrong question: “We have this product A – would you use it?”. Right question: “Do you ever have this problem…
Associate Professor at the University of Vaasa. Based in Finland. If you'd like me to give a talk or workshop, please reach out via jonisalm@uwasa.fi.