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How to do political marketing on social media? A systematic process leveraging Facebook Ads

How to do political marketing on social media? A systematic process leveraging Facebook Ads

Published by Joni on April 30, 2017

This post very briefly explains a process of using and scaling Facebook advertising for political marketing. It might not be clear for all readers, but professional online marketers should be able to follow. The recipe for political marketing by using Facebook Ads: Create starting parameters (Age, Gender, Location, Message) Create total combinations based on the starting parameters Use prior information…

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Social media marketing for researchers: How to promote your publications and reach the right people

Social media marketing for researchers: How to promote your publications and reach the right people

Published by Joni on April 16, 2017

Today the Social Computing group at Qatar Computing Research Institute had the pleasure of listening to the presentation of Luis Fernandez Luque about social media marketing for researchers. Luis talked about how to promote your publications and personal brand, as well as how to reach the right people on social media with your research. Luis is one of the most…

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Polling social media users to predict election outcomes

Published by Joni on March 30, 2017

The 45th President of the USA Introduction The problem of predicting election outcomes with social media is that the data, such as likes, are aggregate, whereas the election system is not — apart from simple majority voting, in which you only have the classic representativeness problem that Gallup solved in 1936. To solve the aggregation problem, one needs to segment…

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Analyzing sentiment of topical dimensions in social media

Published by Joni on March 30, 2017

Introduction Had an interesting chat with Sami Kuusela from Underhood.co. Based on that, got some inspiration for an analysis framework which I’ll briefly describe here. The model Figure 1 Identifying and analyzing topical text material The description User is interested in a given topic (e.g., Saara Aalto, or #saaraaalto). He enters the relevant keywords. The system runs a search and…

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Organic reach and the choice of social media platform

Published by Joni on March 29, 2017

(This is work in progress.) Introduction It is a well-established fact that the organic reach in a dominant platform decreases over time, as the competition over users’ attention increases. There is thus an inverse relation: The more competition (by users and firms) in a user’s news feed, the less organic visibility for a firm. The problem How would a firm willing to…

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