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Problem of averages applies to social media community guidelines

Published by Joni on November 8, 2022

(This post is based on a discussion with a couple of other online hate researchers.) given a general policy (community guidelines), it is possible to create specific explanations that cover most cases of violating the policy (example of explanation: “your message was flagged as containing islamophobic content”). This is based on the idea that ultimately the policy itself is finite,…

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Sales attribution in cross-channel retargeting

Published by Joni on October 21, 2022

Digital marketing thought of the day (with Tommi Salenius): There are two channel types for online ads: “first-channel”, meaning the channel that gets a customer’s attention first. And “second-channel”, where we run retargeting ads to activate the non-converted audience from the first-channel. There are also two types of consumers: “buy now”, meaning those that buy immediately without the need for…

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“It eliminates all the fun.”​ Automation taking over marketing?

Published by Joni on September 16, 2022

Jon Loomer, a well-respected digital marketer, was interviewed by Andy Gray in Andy’s podcast. They discussed automation and the impacts it has on the future of digital marketing. Andy asked what happens when everything becomes standardized by the platform? That is, when the platform sets the click price, chooses the targeting, and even writes the ads. The logic of the…

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About academic competition and network effects

Published by Joni on November 16, 2021

It’s extremely hard for a small research team to compete against huge labs. It’s a question of network effects; the huge labs have the critical mass of funding, collaborators, momentum, and publication pull to attract the best talent, whether the brightest PhD students or the best post-docs. The rest are left with the “scraps”. Seems cold to say so, but…

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A New Blog on Customer Segmentation

Published by Joni on November 1, 2021

Hi! Our team has started a new blog about customer segmentation. The blog reports our research progress on new customer segmentation algorithms and summarizes a lot of the previous work on customer segmentation. You can access the blog at: https://quecst.qcri.org/blog/

Fake reviews dataset and generation

Published by Joni on September 21, 2021

We published a paper and resources, including a dataset, related to generation of fake online product reviews. Link to the fake reviews paper. Link to the fake reviews dataset. Link to the fake reviews code.

Research on Persona Analytics

Published by Joni on May 29, 2021

This year (2021), we have managed to publish two research papers that I consider important milestones in persona analytics research. They are listed below. Jung, S., Salminen, J., & Jansen, B. J. (2021). Persona Analytics: Implementing Mouse-tracking for an Interactive Persona System. Extended Abstracts of ACM Human Factors in Computing Systems – CHI EA ’21. https://doi.org/10.1145/3411763.3451773 Jung, S.-G., Salminen, J.,…

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Algorithms that describe a researcher’s mind

Published by Joni on July 14, 2020

Algorithms that describe a researcher’s mind: (a) Work on the paper “closest to publication”. => downside: can reduce the willingness to solve difficult problems because they are farther from publication (b) Always switch to more interesting topic, when you see one. => downside: you’ll never get anything published (but upside can be that you learn a lot about different topics,…

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