We published a paper and resources, including a dataset, related to generation of fake online product reviews. Link to the fake reviews paper. Link to the fake reviews dataset. Link to the fake reviews code.
Category: english
Research on Persona Analytics
This year (2021), we have managed to publish two research papers that I consider important milestones in persona analytics research. They are listed below. Jung, S., Salminen, J., & Jansen, B. J. (2021). Persona Analytics: Implementing Mouse-tracking for an Interactive Persona System. Extended Abstracts of ACM Human Factors in Computing Systems – CHI EA ’21. […]
Data-Driven Personas: The Book
Together with co-authors Jim Jansen, Soon-gyo Jung, and Kathleen Guan, we’ve written a book on data-driven personas. Read more about the book, aptly named Data-Driven Personas.
Algorithms that describe a researcher’s mind
Algorithms that describe a researcher’s mind: (a) Work on the paper “closest to publication”. => downside: can reduce the willingness to solve difficult problems because they are farther from publication (b) Always switch to more interesting topic, when you see one. => downside: you’ll never get anything published (but upside can be that you learn […]
The Valley Syndrome
What follows is a excerpt from my early doctoral dissertation draft about startup failure. This text didn’t make it to the final draft, so that’s why sharing it now.
5 Trends of Coronavirus and the Economy
Outlining five trends I’m observing at the moment. NB: These are my personal opinions, mostly based on business news coming out and social media sentiments of people I’m following. I: Monetary policy of lowering interest rates and “printing money” by buying bonds and stocks by central banks has a limited effect on alleviating the financial […]
Your work is non-essential, according to coronavirus
Some of my observations about coronavirus and economy. It’s striking how FEW people we need to sustain many. More than a billion people are in physical isolation, BUT utilities (electricity, water, internet) working perfectly. Really a marvel of innovation and automation that shows how well technology and infrastructure in most places has been built. On […]
Unit of cognitive effort
We should come up with a unit for cognitive effort. Like in information science you have a “bit” (binary digit that stores information). That concept was made famous by Claude Shannon who is considered as “the father of information theory”. Here, I’m arguing a metric like “bit” should be developed for measuring cognitive effort of […]
How to Audit International Facebook Advertising? A 37-Item Checklist
This is a joint article written with Mr. Tommi Salenius who works as a digital marketing specialist at Parcero Marketing Partners. Introduction Facebook advertising is a powerful form of online marketing for many purposes ranging from direct response campaigns to brand visibility and awareness. However, the competition in the ad platform is increasing every year, […]
How to identify useful user feedback? Three tips for value driven-user development
In our APG team (APG = Automatic Persona Generation), we have the goal of doing value-driven system development. “Value-driven” means that each feature we add or incorporate, solves a real user problem (i.e., provides real value). Since our clients are typically operating in the business domain, their problems deal with understanding their customers better. That’s […]