Hi! Our team has started a new blog about customer segmentation. The blog reports our research progress on new customer segmentation algorithms and summarizes a lot of the previous work on customer segmentation. You can access the blog at: https://quecst.qcri.org/blog/
How to use Facebook Ads for market segmentation?
This article discusses the potential of market segmentation using Facebook Ads. Why is segmentation needed? Segmentation is one of the most fundamental concepts in marketing. Its goal is to identify the best match between the firm’s offering and the market, i.e. find a sub-set of customers who are most likely to buy the product and […]