Hi, this is work in progress – I’ll keep updating this list as new moments of “heureka” hit me. Digital marketing laws The higher the position in a SERP, the higher the CTR The more a mixed platform gains demand-side popularity, the more it restricts the organic reach of supply-side Search-engine traffic consistently outperforms social media […]
Joni SalminenAssociate Professor (tenure track) at the University of Vaasa, and Adjunct Professor at the Turku School of Economics.