Hi, this is work in progress – I’ll keep updating this list as new moments of “heureka” hit me. Digital marketing laws The higher the position in a SERP, the higher the CTR The more a mixed platform gains demand-side popularity, the more it restricts the organic reach of supply-side Search-engine traffic consistently outperforms social media traffic in direct ROI People…
Associate Professor at the University of Vaasa. Based in Finland. If you'd like me to give a talk or workshop, please reach out via jonisalm@uwasa.fi.