This year (2021), we have managed to publish two research papers that I consider important milestones in persona analytics research. They are listed below.
Jung, S., Salminen, J., & Jansen, B. J. (2021). Persona Analytics: Implementing Mouse-tracking for an Interactive Persona System. Extended Abstracts of ACM Human Factors in Computing Systems – CHI EA ’21. https://doi.org/10.1145/3411763.3451773
Jung, S.-G., Salminen, J., & Jansen, B. J. (2021). Implementing Eye-Tracking for Persona Analytics. ETRA ’21 Adjunct: ACM Symposium on Eye Tracking Research and Applications, 1–4. https://doi.org/10.1145/3450341.3458765