Here’s the reading list I recommend to “newcomers” in quantitative persona research (e.g., Master’s students, PhD candidates) (see bolded parts for explanations for why you should read each paper): More persona research can be found at the persona research page. PDF versions of the articles are available from me upon request: Dr. Joni Salminen, email: […]
Joni SalminenAssociate Professor (tenure track) at the University of Vaasa, and Adjunct Professor at the Turku School of Economics.