Crowdfunding pitch to media – an example

Here’s an example on how to do PR for a crowdfunding campaign. It should be sent at least a couple of weeks prior to launch.

—

Hi [name],

this is [yourname] from [yourcompany].

We are preparing to release a new product in [yourplatform], and I wanted to give you heads-up since you wrote about [a competitor] six months ago. Our product is similar, but better 😉

Here’s why it is better:

• [reason 1]
• [reason 2]
• [reason 3]

Here’s a link to press material including pictures and more information: [link]

The campaign will be launched on [date], so I hope you’d publish an article about us at around that time.

In the meantime, I’m of course available for any questions / comments!

Have a nice day,

[yourname] from [www.yourwebsite.com]

Tel. [telephone]

Skype: [Skype]

Email: [email]