Here’s an example on how to do PR for a crowdfunding campaign. It should be sent at least a couple of weeks prior to launch.
this is [yourname] from [yourcompany].
We are preparing to release a new product in [yourplatform], and I wanted to give you heads-up since you wrote about [a competitor] six months ago. Our product is similar, but better 😉
Here’s why it is better:
- [reason 1]
- [reason 2]
- [reason 3]
Here’s a link to press material including pictures and more information: [link]
The campaign will be launched on [date], so I hope you’d publish an article about us at around that time.
In the meantime, I’m of course available for any questions / comments!
Have a nice day,
[yourname] from [www.yourwebsite.com]