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Tag: research

Defining SMQs: Strategic Marketing Questions

Published by Joni on March 30, 2017

Introduction Too often, marketing is thought of being advertising and nothing more. However, already Levitt (1960) and Kotler (1970) established that marketing is a strategic priority. Many organizations, perhaps due to lack of marketers in their executive boards, have since forgotten this imperative. Another reason for decreased importance of marketing is due to marketing scholars pushing the idea that “everything…

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Meaningless marketing

Meaningless marketing

Published by Joni on March 30, 2017

I’d say 70% of marketing campaigns have little to no real effect. Most certainly they don’t have a positive return in hard currency. Yet, most marketers spend their time running around, planning all sorts of campaigns and competitions people couldn’t care less of. They are professional producers of spam, where in fact they should be focusing on core of the…

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What is a “neutral algorithm”?

Belief systems and human action

Published by Joni on March 30, 2017

What people believe, sometimes because real because of that. 1. Introduction. People are driven by beliefs and assumptions. We all make assumptions and use simplified thinking to cope with complexities of daily life. These include stereotypes, heuristical decision-making, and many forms of cognitive biases we’re all subject to. Because information individuals have is inherently limited as are their cognitive capabilities,…

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Quick note: Measurement of brand advertising

Published by Joni on March 30, 2017

Two brands colliding. Hm, I’m thinking (therefore, I am a digital marketer). The classical advertising question has been: How to measure the impact of advertising on a brand? And then the answer has been “oh, you can’t”, or “it’s difficult”, or something along those lines. But, they say, it is there! The marketers’ argument for poor direct performance has traditionally…

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Negative tipping and Facebook: Warning signs

Published by Joni on March 30, 2017

This Inc article states a very big danger for Facebook: http://www.inc.com/jeff-bercovici/facebook-sharing-crisis.html It is widely established in platform theory that reaching a negative tipping point can destroy a platform. Negative tipping is essentially the reverse of positive tipping — instead of gaining momentum, the platforms starts quickly losing it. There are two dimensions I want to look at in this post. First,…

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Qualitative Analysis With NVivo – Essential Features

Published by Joni on March 30, 2017

This post explains the use of NVivo software package for analysis of qualitative data. It focuses on four aspects: coding categorization relationships comparison of background variables First, coding. This is simply giving names to phenomena observed in the material. It’s a process of abstraction and conceptualization, i.e. making the rich qualitative material more easily approachable by reducing its complexity into simple…

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The Vishnu Effect of Startups (creators/destroyers of jobs)

Published by Joni on March 29, 2017

Background In the Hindi scripture there is a famous passage in which the god Vishnu describes himself as death; to Westerners this is mostly known through Oppenheimer’s citation: “Now, I am become Death, the destroyer of worlds.” But, there is another god in Hinduism, Brahma, that is the creator of the universe. How does this relate to startups? Just like these…

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