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Tag: research

Experimenting with IBM Watson Personality Insights: How accurate is it?

Published by Joni on March 30, 2017

Introduction I ran an analysis with IBM Watson Personality Insights. It retrieved my tweets and analyzed their text content to describe me as a person. Doing so is easy – try it here: https://personality-insights-livedemo.mybluemix.net/ I’ll briefly discuss the accuracy of the findings in this post. TL;DR: The accuracy of IBM Watson is a split decision – some classifications seem to…

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How to teach machines common sense? Solutions for ambiguity problem in artificial intelligence

Published by Joni on March 30, 2017

Introduction The ambiguity problem illustrated: User: “Siri, call me an ambulance!” Siri: “Okay, I will call you ‘an ambulance’.” You’ll never reach the hospital, and end up bleeding to death. Solutions Two potential solutions: A. machine builds general knowledge (“common sense”) B. machine identifies ambiguity & asks for clarification from humans The whole “common sense” problem can be solved by…

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Analyzing sentiment of topical dimensions in social media

Published by Joni on March 30, 2017

Introduction Had an interesting chat with Sami Kuusela from Underhood.co. Based on that, got some inspiration for an analysis framework which I’ll briefly describe here. The model Figure 1 Identifying and analyzing topical text material The description User is interested in a given topic (e.g., Saara Aalto, or #saaraaalto). He enters the relevant keywords. The system runs a search and…

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Defining SMQs: Strategic Marketing Questions

Published by Joni on March 30, 2017

Introduction Too often, marketing is thought of being advertising and nothing more. However, already Levitt (1960) and Kotler (1970) established that marketing is a strategic priority. Many organizations, perhaps due to lack of marketers in their executive boards, have since forgotten this imperative. Another reason for decreased importance of marketing is due to marketing scholars pushing the idea that “everything…

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Meaningless marketing

Meaningless marketing

Published by Joni on March 30, 2017

I’d say 70% of marketing campaigns have little to no real effect. Most certainly they don’t have a positive return in hard currency. Yet, most marketers spend their time running around, planning all sorts of campaigns and competitions people couldn’t care less of. They are professional producers of spam, where in fact they should be focusing on core of the…

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What is a “neutral algorithm”?

Belief systems and human action

Published by Joni on March 30, 2017

What people believe, sometimes because real because of that. 1. Introduction. People are driven by beliefs and assumptions. We all make assumptions and use simplified thinking to cope with complexities of daily life. These include stereotypes, heuristical decision-making, and many forms of cognitive biases we’re all subject to. Because information individuals have is inherently limited as are their cognitive capabilities,…

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Quick note: Measurement of brand advertising

Published by Joni on March 30, 2017

Two brands colliding. Hm, I’m thinking (therefore, I am a digital marketer). The classical advertising question has been: How to measure the impact of advertising on a brand? And then the answer has been “oh, you can’t”, or “it’s difficult”, or something along those lines. But, they say, it is there! The marketers’ argument for poor direct performance has traditionally…

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