Digital Marketing Laws (work in progress…)

Hi,

this is work in progress – I’ll keep updating this list as new moments of “heureka” hit me.

Digital marketing laws

1. The higher the position in a SERP, the higher the CTR
2. The more a mixed platform gains demand-side popularity, the more it restricts the organic reach of supply-side
3. Search-engine traffic consistently outperforms social media traffic in direct ROI
4. People are not stupid (yes, this is why retargeting is not a stairway to heaven)
5. “it is almost always much cheaper to retain satisfied customers and turn them into repeat business than it is to attract a new, one-time customer.”

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