This post is inspired by the brilliant CRAP or CARE model by Mikko Piippo (this acronym is much poorer but have to start somewhere :). Transferrable skills are beneficial across different digital marketing roles, regardless of the specialization. Analytics The skill needed in every area of digital marketing, whether advertising, PPC, SEO, email marketing, social media marketing, […]
Hypersocial Meets Antisocial!
Had a great discussion with Linda Sevelius who shared her expertise on social media marketing with the students of University of Vaasa. We touched upon many topics, one of which was, “Does a social media marketer need to be social to be successful?”. The answer would seem to be yes! But, we could nonetheless distinguish […]
Persoonablogi julkaistu
Personas.fi on Suomen laajin persoona-aiheinen blogi. Lähes 60 postausta käyttäjä- ja asiakaspersoonista. Olemme tutkineet persoonia jo yli kuusi vuotta. Autamme myös yrityksiä luomaan ja hyödyntämään persoonia. Ole yhteydessä jos persoonien luonti on ajankohtaista yrityksellesi: [email protected]. https://personas.fi/ persoonat #HCI #käyttäjäymmärrys #asiakasymmärrys
Tips for Using AI in Academic Writing
This post contains an example of how to declare the use of AI in academic work (see the ‘Methodology’ section below) as well as explaining triangulation as a way of verifying AI-generated information. (Read also my previous post about how to handle AI in education.) Methodology OpenAI’s ChatGPT (September 25 Version) was used to define […]
How to Handle AI in Education?
In this post, I’m discussing the use of AI — specifically LLMs or large language models, also known as generative AI, of which Open AI’s GPT models (including ChatGPT) are prominent examples. I will first present a case for why detection and prevention of such models in education is not feasible or even possible. Then, […]
Problem of averages applies to social media community guidelines
(This post is based on a discussion with a couple of other online hate researchers.) given a general policy (community guidelines), it is possible to create specific explanations that cover most cases of violating the policy (example of explanation: “your message was flagged as containing islamophobic content”). This is based on the idea that ultimately […]
Sales attribution in cross-channel retargeting
Digital marketing thought of the day (with Tommi Salenius): There are two channel types for online ads: “first-channel”, meaning the channel that gets a customer’s attention first. And “second-channel”, where we run retargeting ads to activate the non-converted audience from the first-channel. There are also two types of consumers: “buy now”, meaning those that buy […]
“It eliminates all the fun.” Automation taking over marketing?
Jon Loomer, a well-respected digital marketer, was interviewed by Andy Gray in Andy’s podcast. They discussed automation and the impacts it has on the future of digital marketing. Andy asked what happens when everything becomes standardized by the platform? That is, when the platform sets the click price, chooses the targeting, and even writes the […]
Non-linear growth of value in platform business
The value of aggregation in ad business (and probably in most other verticals, too) is that 1 impression would have zero value, i.e., no advertiser wants to pay. 10 impressions also have zero value, so do 100 impressions. But when we get to hundreds of thousands to millions, all of a sudden the value spikes […]
About academic competition and network effects
It’s extremely hard for a small research team to compete against huge labs. It’s a question of network effects; the huge labs have the critical mass of funding, collaborators, momentum, and publication pull to attract the best talent, whether the brightest PhD students or the best post-docs. The rest are left with the “scraps”. Seems […]