Introduction This post is based on Dr. Elina Jaakkola’s presentation “What is co-creation?” on 19th August, 2014. I will elaborate on some of the points she made in that presentation. Customer research, a sub-form of market research, serves the purpose of acquiring customer insight. Often, when pursuing information from consumers companies use surveys. Surveys, and usage of customers […]
Joni SalminenAssociate Professor (tenure track) at the University of Vaasa, and Adjunct Professor at the Turku School of Economics.