Together with co-authors Jim Jansen, Soon-gyo Jung, and Kathleen Guan, we’ve written a book on data-driven personas. Read more about the book, aptly named Data-Driven Personas.
Algorithms that describe a researcher’s mind: (a) Work on the paper “closest to publication”. => downside: can reduce the willingness to solve difficult problems because they are farther from publication (b) Always switch to more interesting topic, when you see one. => downside: you’ll never get anything published (but upside can be that you learn a lot about different topics,…
What follows is a excerpt from my early doctoral dissertation draft about startup failure. This text didn’t make it to the final draft, so that’s why sharing it now.
Outlining five trends I’m observing at the moment. NB: These are my personal opinions, mostly based on business news coming out and social media sentiments of people I’m following. I: Monetary policy of lowering interest rates and “printing money” by buying bonds and stocks by central banks has a limited effect on alleviating the financial crisis. This is because, on…
Some of my observations about coronavirus and economy. It’s striking how FEW people we need to sustain many. More than a billion people are in physical isolation, BUT utilities (electricity, water, internet) working perfectly. Really a marvel of innovation and automation that shows how well technology and infrastructure in most places has been built. On the flipside, many people’s work…
We should come up with a unit for cognitive effort. Like in information science you have a “bit” (binary digit that stores information). That concept was made famous by Claude Shannon who is considered as “the father of information theory”. Here, I’m arguing a metric like “bit” should be developed for measuring cognitive effort of work tasks and individuals. Let’s…
This is a joint article written with Mr. Tommi Salenius who works as a digital marketing specialist at Parcero Marketing Partners. Introduction Facebook advertising is a powerful form of online marketing for many purposes ranging from direct response campaigns to brand visibility and awareness. However, the competition in the ad platform is increasing every year, as companies are increasing their…
In our APG team (APG = Automatic Persona Generation), we have the goal of doing value-driven system development. “Value-driven” means that each feature we add or incorporate, solves a real user problem (i.e., provides real value). Since our clients are typically operating in the business domain, their problems deal with understanding their customers better. That’s the space APG operates in.…
This is an unpublished exploratory study we wrote with Professor Jim Jansen for Machine Learning and Data Analytics Symposium (MLDAS2018), held in Doha, Qatar. Change of landscape: For a long time, automation has been invading the field of marketing. Examples of marketing automation include the various scripts, rules, and software solutions that optimize pay-per-click spending, machine learning techniques utilized in…
Here are some tips to make people more likely to read your email. I’ve noticed that some people struggle to communicate effectively via email, so maybe sharing these tips will help someone. Tips: 1. include *one message* per email — when you include 2 or more, the others easily get ignored. It’s better to send a new message, like “ps.…