This is an unpublished exploratory study we wrote with Professor Jim Jansen for Machine Learning and Data Analytics Symposium (MLDAS2018), held in Doha, Qatar. Change of landscape: For a long time, automation has been invading the field of marketing. Examples of marketing automation include the various scripts, rules, and software solutions that optimize pay-per-click spending, machine learning techniques utilized in…
Associate Professor at the University of Vaasa. Based in Finland. If you'd like me to give a talk or workshop, please reach out via jonisalm@uwasa.fi.