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Tag: user studies

“We got high SDs in our user study? Now what?”

A major problem in user studies are high SDs (=standard deviation). People generally experience and perceive things differently. This imposes problems for statistical analysis of user study data, because methods are often based on means, e.g., means comparison (t-test, ANOVA). Consider two cases: participant A gives on a five-point likert scale the rating 5 to a system (maximum), participant B…

How to identify useful user feedback? Three tips for value driven-user development

In our APG team (APG = Automatic Persona Generation), we have the goal of doing value-driven system development. “Value-driven” means that each feature we add or incorporate, solves a real user problem (i.e., provides real value). Since our clients are typically operating in the business domain, their problems deal with understanding their customers better. That’s the space APG operates in.…