August 2025 – Dr. Joni Salminen

What is an expert evaluator in research?

Published by Joni on August 11, 2025

Let’s start from evaluation. When have a computer that does something, we want to see if it does it well. So, this (“seeing if it does well”) is called evaluation. Evaluation is at the core of pretty much every computational technique, such as algorithm, model, system, device, etc. We want these things to work and improve people’s lives. And that…

“We got high SDs in our user study? Now what?”

Published by Joni on August 9, 2025

A major problem in user studies are high SDs (=standard deviation). People generally experience and perceive things differently. This imposes problems for statistical analysis of user study data, because methods are often based on means, e.g., means comparison (t-test, ANOVA). Consider two cases: participant A gives on a five-point likert scale the rating 5 to a system (maximum), participant B…

Four advantages human educators have in comparison to AI

Published by Joni on August 7, 2025

MIRH: Motivate, Inspire, Relay personal experiences, Hold accountable >> four advantages human educators have in comparison to AI MOTIVATE: People still rely on other people to be motivated. Except if a person has strong intrinsic motivation, then they don’t need to be motivated. But many students need to be motivated and the generic “Hello, I am your friendly AI assistant…

Learn chess as a PhD student

Published by Joni on August 5, 2025

Been playing chess recently. Chess is oddly similar to research. Thinking and writing require steps similar to moving pieces on board, with eventually the paper you’re writing being the board. Concepts and sentences are the pieces. You need to move them into the correct order (position) on the board. And there is a similar goal of making the opponent (reviewer)…

A collection of beginners’ mistakes on digital marketing (based on student answers)

Published by Joni on August 3, 2025

1. Google Ads is nowadays NOT much about selecting keywords >> Google Ads is no longer about keyword selection >> Google Ads is most typically selecting the keywords on your behalf, especially in Performance Max campaigns >> there can be some campaigns (e.g., brand) in which you’d still want to manually select keywords, but this practice is no longer the…

Incompleteness in job markets will always exist