1. Google Ads is nowadays NOT much about selecting keywords >> Google Ads is no longer about keyword selection >> Google Ads is most typically selecting the keywords on your behalf, especially in Performance Max campaigns >> there can be some campaigns (e.g., brand) in which you’d still want to manually select keywords, but this practice is no longer the…
Associate Professor (tenure track) at the University of Vaasa, and Adjunct Professor at the Turku School of Economics. Based in Finland.