A major challenge for many SaaS businesses is to provide continuous value, so that the users are compelled to continue using the service. There’s a risk of opportunism if the user can achieve his goals with one-time use; he then either uses the free trial version, or only subscribes for one month. For example, some SEO tools enable data download,…
Associate Professor at the University of Vaasa. Based in Finland. If you'd like me to give a talk or workshop, please reach out via jonisalm@uwasa.fi.