english Archives – Page 8 of 17

Experimenting with IBM Watson Personality Insights: How accurate is it?

Published by Joni on March 30, 2017

Introduction I ran an analysis with IBM Watson Personality Insights. It retrieved my tweets and analyzed their text content to describe me as a person. Doing so is easy – try it here: https://personality-insights-livedemo.mybluemix.net/ I’ll briefly discuss the accuracy of the findings in this post. TL;DR: The accuracy of IBM Watson is a split decision – some classifications seem to…

How to Win the Google Online Marketing Challenge

Published by Joni on March 30, 2017

GOMCHA European Winners 2016 1. Introduction In the past couple of weeks, a few people have approached me asking for tips on how to do well in the Google Online Marketing Challenge. So, I thought I might as well gather some of my experiences in a blog post, and share them with everybody. A little bit of background: I’ve been…

The black sheep problem in machine learning

Published by Joni on March 30, 2017

Just a picture of a black sheep. Introduction. Hal Daumé III wrote an interesting blog post about language bias and the black sheep problem. In the post, he defines the problem as follows: The “black sheep problem” is that if you were to try to guess what color most sheep were by looking and language data, it would be very…

How to teach machines common sense? Solutions for ambiguity problem in artificial intelligence

Published by Joni on March 30, 2017

Introduction The ambiguity problem illustrated: User: “Siri, call me an ambulance!” Siri: “Okay, I will call you ‘an ambulance’.” You’ll never reach the hospital, and end up bleeding to death. Solutions Two potential solutions: A. machine builds general knowledge (“common sense”) B. machine identifies ambiguity & asks for clarification from humans The whole “common sense” problem can be solved by…

Rule-based AdWords bidding: Hazardous loops

Published by Joni on March 30, 2017

1. Introduction In rule-based bidding, you want to sometimes have step-backs where you first adjust your bid based on a given condition, and then adjust it back after the condition has passed. An example. An use case would be to decrease bids for weekend, and increase back to normal level for weekdays. However, defining the step-back rate is not done…

Affinity analysis in political social media marketing – the missing link

Published by Joni on March 30, 2017

Introduction. Hm… I’ve figured out how to execute successful political marketing campaign on social media [1], but one link is missing still. Namely, applying affinity analysis (cf. market basket analysis). Discounting conversions. Now, you are supposed to measure “conversions” by some proxy – e.g., time spent on site, number of pages visited, email subscription. Determining which measurable action is the…

Total remarketing – the concept

Published by Joni on March 30, 2017

Here’s a definition: Total remarketing is remarketing in all possible channels with all possible list combinations. Channels: Programmatic display networks (e.g., Adroll) Google (GDN, RLSA) Facebook (Website Custom Audience) Facebook (Video viewers / Engaged with ads) etc. How to apply: Test 2-3 different value propositions per group Prefer up-selling and cross-selling over discounts (the goal is to increase AOV, not…

In 2016, Facebook bypassed Google in ads. Here’s why.

In 2016, Facebook bypassed Google in ads. Here’s why.

Published by Joni on March 30, 2017

Introduction The gone 2016 was the first year I thought Facebook ends up beating Google in the ad race, despite the fact Google still dominates in revenue ($67Bn vs. $17Bn in 2015). I’ll explain why. First, consider that Google’s growth is restricted by three things: natural demand keyword volumes, and approach of perfect market. More demand than supply First, at…

Buying and selling complement bundles: When individual selling maximizes profit

Published by Joni on March 30, 2017

Introduction When we were young, me and my brother used to buy and sell game consoles on Huuto.net (local eBay) and on various gamer discussion forums (Konsolifin BBS, for example). We didn’t have much money, so this was a great way to earn some cash — plus it taught us some useful business lessons along the years. What we would…

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