Category: english

The Psychological Cost of Answering an Email

You’re not getting as many replies to your messages as you’d like. Why is that? Well, there may be many reasons, but I’m discussing one of them here. It’s the psychological cost of processing an email and acting upon it. My hypothesis is simple: The higher the psychological cost of answering an email, the lower […]

A Quick Note on Bidding Theory of Online Ad Auctions

Introduction This is a simple post about some commonly known features of online ad auctions. Generalized second-price auction (GSP) is a mechanism in which the advertiser pays a marginally higher bid than the advertiser losing to him. It encourages the bidder to place a truthful bid, i.e. one where the price level is such that […]

Google and the Prospect of Programmatic

Introduction This is a short post taking a stance on programmatic ad platforms. It’s based on one single premise: Digital convergence will lead into a situation where all ad spend, not only digital, will be managed through self-service, open ad platforms that operate based on auction principles There are several reasons as to why this […]

A major change in AdWords – How to react?

Introduction Google has made a major change in AdWords. Ads are now shown only in the main column, no longer in the right column. Previously, there were generally speaking eight ads per SERP. For some queries, Google didn’t show ads at all, and additionally they’ve been constantly testing the limit, e.g. running up to 16 product listing […]

European financial crisis – the next steps?

Introduction With this post, I’m anticipating the next phase of debate on European financial crisis, as the problem of asynchronous economies isn’t going away. The continent is currently riddled with the refugee crisis, but sooner or later the attention will return to this topic which hasn’t been properly dealt with. The problem In brief, there are […]

The correct way to calculate ROI for online marketing

Introduction This is a short post explaining the correct way to calculate ROI for online marketing. I got the idea earlier today while renewing my Google AdWords certificate and seeing this question in the exam: Now, here’s the trap – I’m arguing most advertisers would choose the option C, although the correct one is option A. […]