Together with co-authors Jim Jansen, Soon-gyo Jung, and Kathleen Guan, we’ve written a book on data-driven personas. Read more about the book, aptly named Data-Driven Personas.
Data-Driven Personas: The Book
Published inenglish
Associate Professor (tenure track) at the University of Vaasa, and Adjunct Professor at the Turku School of Economics. Based in Finland.