Two very strong trends that will surely impact how qualitative research is done: 1. Automated interview pipelines: AI handles the customer/user interviews through chat or telephone automatically. 2. Automated thematic analysis: AI either applies a pre-existing taxonomy to qualitative text containing people’s feedback or other experiences, or creates one using inductive logic and then applies it to data coding and…
Associate Professor at the University of Vaasa. Based in Finland. If you'd like me to give a talk or workshop, please reach out via jonisalm@uwasa.fi.