Digital marketing thought of the day (with Tommi Salenius): There are two channel types for online ads: “first-channel”, meaning the channel that gets a customer’s attention first. And “second-channel”, where we run retargeting ads to activate the non-converted audience from the first-channel. There are also two types of consumers: “buy now”, meaning those that buy immediately without the need for…
Associate Professor at the University of Vaasa. Based in Finland. If you'd like me to give a talk or workshop, please reach out via jonisalm@uwasa.fi.