This post is inspired by the brilliant CRAP or CARE model by Mikko Piippo (this acronym is much poorer but have to start somewhere :). Transferrable skills are beneficial across different digital marketing roles, regardless of the specialization. Analytics The skill needed in every area of digital marketing, whether advertising, PPC, SEO, email marketing, social media marketing, […]
Joni SalminenAssociate Professor (tenure track) at the University of Vaasa, and Adjunct Professor at the Turku School of Economics.