Had a great discussion with Linda Sevelius who shared her expertise on social media marketing with the students of University of Vaasa. We touched upon many topics, one of which was, “Does a social media marketer need to be social to be successful?”. The answer would seem to be yes! But, we could nonetheless distinguish […]
Joni SalminenAssociate Professor (tenure track) at the University of Vaasa, and Adjunct Professor at the Turku School of Economics.