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Tag: personas

The Agency Theory of Chat-Based AI Personas: Insights from Economics

Published by Joni on September 1, 2024

Written in collaboration with Claude-3.5.-Sonnet. All information checked by human author. Background Because of the utility and value of large language models (LLMs) in tasks supporting persona creation and users’ interaction with personas, chat-based AI personas are becoming increasingly prevalent. However, these personas present unique challenges that can be understood through the lens of agency theory (also known as the…

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Introduction to Quantitative Persona Research (Read These to Get a Foundational Understanding of Data-Driven Persona Research)

Published by Joni on October 11, 2023

Here’s a reading list I recommend to “newcomers” in quantitative persona research (e.g., Master’s students, PhD students) (see bolded parts for explanations for why you should read each paper). The list contains ten papers and is organized in themes. NOTE: There are *many more* impactful and important data-driven persona papers. Why I only included papers from our team in this…

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How to identify useful user feedback? Three tips for value driven-user development

Published by Joni on October 10, 2018

In our APG team (APG = Automatic Persona Generation), we have the goal of doing value-driven system development. “Value-driven” means that each feature we add or incorporate, solves a real user problem (i.e., provides real value). Since our clients are typically operating in the business domain, their problems deal with understanding their customers better. That’s the space APG operates in.…

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Use Cases for Personas

Published by Joni on August 12, 2018

This is a joint piece by Dr. Joni Salminen and Professor Jim Jansen. The authors are working on a system for automatic persona generation at the Qatar Computing Research Institute. The system is available online at https://persona.qcri.org. Introduction Personas are fictive characterizations of the core audience or customers of a company, introduced into software development and marketing in the 1990s (see…

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Creating Buyer Personas: Common Interview Questions

Published by Joni on August 11, 2018

Introduction At Qatar Computing Research Institute (QCRI), we are developing a system for automatic persona generation (APG). The demo is available online at https://persona.qcri.org As a part of this research, we’re interested in the information needs of end users of personas [1]. People working in different domains are interested in different information, after all. For example, journalists want to know what…

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Argument: Personas lose to ‘audience of one’

Published by Joni on June 26, 2017

Introduction. In this post, I’m exploring the usefulness of personas in digital analytics. At Qatar Computing Research Institute (QCRI), we have developed a system for automatic persona generation (APG) – see the demo. Under the leadership of Professor Jim Jansen, we’re constantly working to position this system toward the intersection of customer profiles, personas, and analytics. Imagine three levels of…

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