Wrote lecture notes based on the course with the same name in the University of Vaasa. Download the lecture notes on AI and ML in marketing.
Tag: ML
How to write up machine learning experiments? Here’s a process to follow
It’s sometimes difficult, especially for newcomers, to understand all the steps of a machine learning (ML) analysis. Here’s a practical list of the items I’m myself considering when leading an ML research project. Our use of ML is applied; we do research related to social computing (also known as computational social sciences), marketing, analytics, and […]