A major fallacy publishers still have is the notion of “quality supply” or “premium inventory”. I’ll explain the idea behind the argument. Introduction. The fallacy of quality supply lies in publishers assuming the quality of certain placement (say, a certain website) is constant, whereas in reality it varies according to the response which, in turn, is a function of the customer…
Associate Professor (tenure track) at the University of Vaasa, and Adjunct Professor at the Turku School of Economics. Based in Finland.