Here’s an example on how to do PR for a crowdfunding campaign. It should be sent at least a couple of weeks prior to launch. — Hi [name], this is [yourname] from [yourcompany]. We are preparing to release a new product in [yourplatform], and I wanted to give you heads-up since you wrote about [a competitor] six months ago. Our…
Associate Professor (tenure track) at the University of Vaasa, and Adjunct Professor at the Turku School of Economics. Based in Finland.