A major challenge for many SaaS businesses is to provide continuous value, so that the users are compelled to continue using the service. There’s a risk of opportunism if the user can achieve his goals with one-time use; he then either uses the free trial version, or only subscribes for one month. For example, some SEO tools enable data download,…
Associate Professor (tenure track) at the University of Vaasa, and Adjunct Professor at the Turku School of Economics. Based in Finland.