The value of aggregation in ad business (and probably in most other verticals, too) is that 1 impression would have zero value, i.e., no advertiser wants to pay. 10 impressions also have zero value, so do 100 impressions. But when we get to hundreds of thousands to millions, all of a sudden the value spikes […]
Joni SalminenAssociate Professor (tenure track) at the University of Vaasa, and Adjunct Professor at the Turku School of Economics.