Digital analytics maturity model:
- Concepts — here, focus on is on buzzwords and realization that “we should do something”.
- Tools — here, focus is on tools, i.e. “Let’s use this shiny new technology and it will solve all our problems.”
- Value — here, we finally focus on what matters: how will the tools and technologies serve and integrate with our core competitive advantage, i.e. “Guys, what’s the point?”.
Applies to almost any booming technology.