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Associate Professor (tenure track) at the University of Vaasa, and Adjunct Professor at the Turku School of Economics. Based in Finland.

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advertising AI algorithms alustat analytics analytiikka automation business strategy communication digitaalinen markkinointi digital marketing economics education facebook Facebook marketing Google Adwords Google Analytics Google Online Marketing Challenge hakukoneoptimointi konversio-optimointi machine learning marketing media buying metrics myynti online advertising optimising optimointi personas PhD platforms politics research return on investment search advertising search engine optimisation seo social media startup development startupit startup management startups strategia strategy teaching

Automatic Persona Generation (APG): A Rationale and Demonstration

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