More than truthfulness of the numbers, investors evaluate the assumptions underneath a pitch. They are not asking “Are these numbers real?” but “Could they be real?”. The assumptions reveal the logic of thinking by the founders. When examining them in detail, one should get logical answers to questions like: How many sales people are needed to hit the sales goals?…
Associate Professor (tenure track) at the University of Vaasa, and Adjunct Professor at the Turku School of Economics. Based in Finland.
