Had a great discussion with Linda Sevelius who shared her expertise on social media marketing with the students of University of Vaasa. We touched upon many topics, one of which was, “Does a social media marketer need to be social to be successful?”. The answer would seem to be yes! But, we could nonetheless distinguish different extreme types (you could…
Associate Professor (tenure track) at the University of Vaasa, and Adjunct Professor at the Turku School of Economics. Based in Finland.