return on investment Archives

On digital marketing ROI

Published by Joni on March 30, 2017

Introduction There are many sub-types of ROI calculations in digital marketing. This post aims at making an argument that digital marketers should measure digital marketing returns as a sum of sub-returns from different channels/actions. Through that, they are able to capture the ROI impact on a wider scale than just looking at overall sales. Some metrics which inevitably have (some,…

The correct way to calculate ROI for online marketing

Published by Joni on March 29, 2017

Introduction This is a short post explaining the correct way to calculate ROI for online marketing. I got the idea earlier today while renewing my Google AdWords certificate and seeing this question in the exam: Now, here’s the trap – I’m arguing most advertisers would choose the option C, although the correct one is option A. Let me elaborate on this.…

How to measure offline marketing with online metrics?

How to measure offline marketing with online metrics?

Published by Joni on March 29, 2017

Introduction The issue with offline marketing is tracking. For many offline marketing efforts, such as exhibitions and networking events, it’s hard to track results. Participation in these events is often expensive, and the results are evaluated on a qualitative basis. Although qualitative evaluation is better than nothing, quantitative data is obviously better. And in many cases, we can do that –…

Mainostajan haasteet Facebookissa

Published by Joni on March 29, 2017

Julkaistu ensimmäisen kerran Turun kauppakorkeakoulun blogissa 8.12.2013 (muokattu 19.3.2016) Mainostajat, eli yritykset ja brändit, käyttävät huikeasti rahaa Facebook-fanimääränsä kasvattamiseen. Kolme seikkaa tekevät kuitenkin Facebookista haasteellisen mainostajalle. kilpailu näkyvyydestä käyttäjien kanssa Facebookin moraalikato kaksisuuntainen markkinadynamiikka Avaan seuraavassa kutakin näistä. Yksittäiselle käyttäjälle voi näkyä vuorokauden aikana jopa 2500 eri viestiä eli statuspäivitystä, jotka tulevat paitsi ystäviltä, myös sivuilta ja yrityksiltä joista käyttäjä…

Tag: return on investment

On digital marketing ROI

The correct way to calculate ROI for online marketing

How to measure offline marketing with online metrics?

Mainostajan haasteet Facebookissa