DISCLAIMER: This post was produced in collaboration with AI (ChatGPT-4, September 2023 version). The content has been verified by a human subject matter expert for veracity and relevance and modified where appropriate. There are many forms of ‘analytics’, like ‘web analytics’, ‘digital analytics’, and ‘marketing analytics’. Are these different forms of analytics all the same […]
Joni SalminenAssociate Professor (tenure track) at the University of Vaasa, and Adjunct Professor at the Turku School of Economics.