Anti-ad-blockers are becoming common nowadays. Introduction. So, I read an article saying that ad blockers are not useful for the users. The argument, and the logic, is conventional: 1) the internet is not really free; 2) publishers need advertisers to subsidize content creation which in turn is also in the users’ interest, because 3) they don’t have to pay for…
Associate Professor (tenure track) at the University of Vaasa, and Adjunct Professor at the Turku School of Economics. Based in Finland.