Jon Loomer, a well-respected digital marketer, was interviewed by Andy Gray in Andy’s podcast. They discussed automation and the impacts it has on the future of digital marketing. Andy asked what happens when everything becomes standardized by the platform? That is, when the platform sets the click price, chooses the targeting, and even writes the ads. The logic of the…
Associate Professor (tenure track) at the University of Vaasa, and Adjunct Professor at the Turku School of Economics. Based in Finland.