Introduction – the first-order problem The first-order problem for startups often is, they are not making something people want enough to pay for. As you can see from the CB Insights data, founders identify this as the most common reason for failure. Figure 1 Reasons for startups failure Notice the connection between 1 and 2: We can paraphrase that as…
Scientist at QCRI, Postdoc at Turku School of Economics. Contact: joolsa (at) utu.fi.