Introduction This post is about startup thinking. In my dissertation about startup dilemmas [1], I argued that startups can exhibit what I call as ‘reference point bias’. My evidence was emerging from the failure narratives of startup founders, where they reported having experienced this condition. The reference point bias is a false analogy where the […]
Joni SalminenAssociate Professor (tenure track) at the University of Vaasa, and Adjunct Professor at the Turku School of Economics.