Tag: problem solving

The Basics of Dilemmas

Introduction By definition, a dilemma is a trade-off situation in which there are two choices, each leading to a negative outcome. General solution A general solution, then, is to weigh the outcomes and compare them against one another. For example: choice A: -1 choice B: -2 In this example, choice A has smaller negative effect, […]

A Few Interesting Digital Analytics Problems… (And Their Solutions)

Introduction Here’s a list of analytics problems I’ve devised for a class I was teaching a digital analytics course (Web & Mobile Analytics, Information Technology Program) at Aalto University in Helsinki. Some solutions to them are also considered. The problems Last click fallacy = taking only the last interaction into account when analayzing channel or campaign performance (a […]