Introduction This post is based on Dr. Elina Jaakkola’s presentation “What is co-creation?” on 19th August, 2014. I will elaborate on some of the points she made in that presentation. Customer research, a sub-form of market research, serves the purpose of acquiring customer insight. Often, when pursuing information from consumers companies use surveys. Surveys, and usage of customers […]
Tag: market research
Modern Market Research Methods: A Startup Perspective
EDIT: Updated by adding competitive analysis, very important to benchmark competitors. EDIT2: Updated by adding experimentation (14th April, 2016) Introduction Somebody on Quora was asking about ‘tools’ for validating viability and demand for a startup’s products. I replied it’s not a question of tools, but plain old market research (which seems to be all too […]