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Tag: Iznogoud Syndrome

Startup syndromes: “The Iznogoud Syndrome”

1. Definition The Iznogoud Syndrome can be defined as follows: A startup┬ástrives to disrupt existing market structures instead of adapting to them. In most industries, existing relationships are strong, cemented and will not change due to one startup. Therefore, a better strategy is to find ways of providing utility in the existing ecosystem. 2. Origins The name of this startup…