1. Definition The Iznogoud Syndrome can be defined as follows: A startup strives to disrupt existing market structures instead of adapting to them. In most industries, existing relationships are strong, cemented and will not change due to one startup. Therefore, a better strategy is to find ways of providing utility in the existing ecosystem. 2. Origins […]
Joni SalminenAssociate Professor (tenure track) at the University of Vaasa, and Adjunct Professor at the Turku School of Economics.