I was teaching a course called “Web & Mobile Analytics” at Aalto University back in 2015. As a part of that course, the students conducted an analytics audit for their chosen website. I’m sharing the…
GOMCHA European Winners 2016 1. Introduction In the past couple of weeks, a few people have approached me asking for tips on how to do well in the Google Online Marketing Challenge. So, I thought…
Introduction Here’s a list of analytics problems I’ve devised for a class I was teaching a digital analytics course (Web & Mobile Analytics, Information Technology Program) at Aalto University in Helsinki. Some solutions to them…
Introduction This post applies to cases satisfying two conditions. First, you have a simple landing page designed for immediate action (=no further clicks). This can be the case for many marketing campaigns for which we…